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Obsidian vs. Evernote: Why Bending Spoons’ Acquisition Ambitions Miss the Mark

When culture clashes: Obsidian’s ethos vs. Evernote’s corporate strategies

Paco Cantero
7 min readDec 19, 2024
Photo by Paperless Movement®

Today, I came across an interesting post on X from Kepano, a guy I do admire, the CEO of Obsidian.

He shared an email he’d received from Bending Spoons, the company that owns Evernote.

The email went like this:

From: Bending Spoons

Subject: This might make you really suspicious

Date: Tue, Dec 17, 2024 at 1:20 PM

I am Alexandra from Bending Spoons, the biggest European app developer and publisher.

I know what I am going to say may sound crazy and catch you off guard. How ridiculous would it be to discuss Bending Spoons potentially acquiring Obsidian?

Obsidian actually listens to its users, which has fostered a tight-knit vibrant community. We like products with strong fundamentals and would love to explore the possibility of being part of Obsidian’s journey. Do you hate the idea? Let me know if you are available for a short call to discuss more about it.

To be clear, we’re for the long term. We’d truly appreciate being on your radar and building a connection.

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Paco Cantero
Paco Cantero

Written by Paco Cantero

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