As always, good article, Tim! Full of wise, direct, and pragmatic knowledge. That's why I follow you, my friend. I agree with you 100%. Step by step, I think this is clearer for me (although I almost started in this business yesterday). The best way is to have your own community (most people say 1.000 true fans paying $100/year, although I'd better bet for 3.000 true fans paying 1/3 of that amount... And life won't be a tragedy having 1.500 true fans at $40/year. That depends on personal needs...). I think platforms such as Substack are getting bigger because users can have the information they want to enjoy at a very competitive price (30, 40, or 50 "bucks" per year). They also have that "cozy" sensation of keeping a direct relationship (please, don't misunderstand) with the content generator (it's not the same feeling reading a public article than receiving in your PRIVATE inbox a mail from the person you're following). I stand for good content must be paid, so that creators can live (better than survive) and invest more in their content generation processes. The more they invest, the better content users will enjoy (keeping the same price). I think it's fair for both parties. It's an excellent point where supply and demand meet each other perfectly. That's why I'm pretty sure that's going to work. From my perspective, it's just a matter of time.